The Authenticity Wins Summit is a transformative two-day event designed to help marketers, entrepreneurs, and leaders harness the power of authenticity in their lives and businesses.
Through expertly curated sessions, we’ll equip you with a deeper understanding of what it truly means to be authentic—so you can gain clarity in your vision, strengthen your most important relationships, and execute with confidence.
To ensure the insights are actionable, we’ve designed three custom tracks tailored for marketers, entrepreneurs, and the broader Disruptive community. Whether you're refining your brand strategy, growing a business, or leading a team, you’ll walk away with the tools and direction to move forward with purpose and impact.
Jonni Gray,
Sr. Account Manager
ACCELERATE PERSONAL AND PROFESSIONAL BREAKTHROUGHS WITH DISRUPTIVE UNIVERSITY
I realize how much I've truly been playing more of a devil in my own mind, rather than an angel. I haven't been valuing myself, my dreams, or my goals - instead, I've continued to feed my mind with reasons why I'm invaluable, why my dreams are out of reach, why I'm not reaching my goals. I'm excited to do the work to get to a point where I am my biggest cheerleader - making the best version of myself that then pours over to be the best wife, friend, daughter, co-worker, etc. to those around me.
John Covey,
Leadership Development Executive
How good it felt to be completely honest with myself with no judgment. Asking myself "why" I felt a certain way at least 5 times really is quite uncomfortable but it is such a good practice that I want to continue doing because it helped me get to the root cause of how I'm truly feeling about different things!
Taylor Saviano, SME
A renewed commitment to live my WHY. It is so easy to get caught up in all sorts of activities and lose the focus of progressing and developing around my WHY. This was a wonderful wakeup call for me.
Another area from module 1 that was very impactful is my honesty. Am I honest with myself, am I listening to my inner conscience that can guide me. I want that Authenticity on a consistent basis in my life. I am not living my best life without it and I am not as Authentic as I want to be.
Chad de Lisle,
VP of Marketing
There is strength in this community at DU. I feel more focused on my why, because I’ve been able to spend the time identifying it to its core through the help of module 1. I am very hopeful with the help of this community and my level of commitment, we will be able to move forward.
I finally saw through the deception in my mind. I saw how I have long felt afraid to succeed. That I have used doubt to protect myself. That I would predict failure so that when failure arrived I could say, "SEE. I told you so." I finally see that in predicting failure, I manifested failure in my life. That I'm complicit in all of the areas of stagnation & decay which thwarted me in the past year.
I'm awake to this deceit now. And I'm watching for it.
> BE YOU AT DU
Through Disruptive University, you’ll build lifelong relationships with a community of authentic marketers, attend invitation-only events with thought leaders, and gain access to our exclusive content and benefits. By being an active part of this community, you’ll be elevating your life and the lives of others.
+ Access Exclusive Content and Community
+ Clarify Your Vision and Commit To Your Strategy
Use the courses at Disruptive University to clarify who you are, where you’re at, and where you’re going. When you get clear on what matters most you’ll create unstoppable momentum in your life. You’ll learn to tap into your inner knowing and trust the wisdom you find there.
+ Achieve Breakthrough Results
Our Disruptive University program consistently results in personal and professional breakthroughs by teaching our members to practice the principles of awareness, honesty and responsibility for any area where they’re feeling stuck or ready to create something new in their lives.
+ Amplify Your Community Impact
Our Disruptive Caring initiative empowers individuals with the funds and support they need to lead impactful projects in their communities and have opportunities to participate in other meaningful community and humanitarian projects throughout the world.
Are you feeling lost or stuck in your life?
A COMMON STORY
WE WILL HELP YOU STOP PUTTING OFF TAKING ACTION AND MAKE REAL CHANGE.
Do you find yourself living and working outside your strengths and values?
Are you lacking vision and a deeper connection to your ‘why’?
Does something feel off, but you don’t know how to explain or change it?
Many people find themselves trapped in careers and relationships that seem robotic, devoid of fulfillment and authenticity. It’s a common story: You’re stuck. Life isn’t giving you a chance to truly engage with your passions or deeper meanings. Each day feels the same as the last and after all the repetitive patterns you’re finally ready to be authentic to YOU.
> FAQ's
What is the Authenticity Wins Summit?
The Authenticity Wins Summit is a two-day event designed to help individuals, marketers, and entrepreneurs embrace authenticity in their personal lives, relationships, and work. The summit provides actionable insights, targeted workshops, and meaningful networking opportunities to help attendees align their values with their goals and achieve sustainable success.
When and where is the summit?
Dates: April 24–25, 2025
Location: Thanksgiving Point, Lehi, Utah
Who should attend this summit?
This summit is perfect for:
Marketers looking to build stronger campaigns and authentic connections with audiences.
Entrepreneurs aiming to align their business vision with their personal purpose.
Leaders seeking strategies to inspire trust and collaboration within their teams.
Individuals ready to gain clarity, improve relationships, and live more authentically.
What can I expect to learn?
You’ll gain:
Practical tools for personal growth and building trust in relationships.
Strategies to align your vision and values for greater success.
Insights into creating a clear and authentic path forward in your personal and professional life.
What is the schedule for the summit?
Day 1: Personal & Relationship Authenticity
Keynote from Jake Baadsgaard: "Authenticity & Ikigai", Carol Tuttle: "Strengths & Weaknesses", and Matt Townsend: "Authenticity & Relationships"
Customized Workshops tailored to relationships at home, within teams, and across businesses.
Networking lunch and panel discussions.
Day 2: Vision & Leadership
Keynote by Jake Baadsgaard: "Without Vision, We Perish" and Jim Ferrell: "Authentic Leadership"
Vision-centered workshops for individuals, marketers, and business owners.
Will there be networking opportunities?
Yes! Networking is a key focus of the summit. You’ll have opportunities to connect with like-minded professionals during breaks, workshops, and meals, as well as through collaborative sessions and the Disruptive Caring Project.
Who is Jake Baadsgaard?
Jake Baadsgaard is the CEO and Founder of Disruptive Advertising- the best performance marketing agency for authentic brands– and Disruptive University– the best authenticity program in the world, Jake’s companies have done over $150 million in revenue in less than 10 years of operation. Jake is committed to building a world driven by authenticity personally, professionally and in our relationships. As the keynote speaker and moderator for the summit, Jake will be your guide to the summit. Follow Jake on LinkedIn for more.
What makes this summit different from other events?
The Authenticity Wins Summit focuses on actionable outcomes, meaningful connections, and real-world applications of authenticity. You won’t just leave inspired—you’ll leave with tools, plans, and connections to transform your personal and professional life.
How do I register for the summit?
Registration is available online. Click here to register and secure your spot today. Seats are limited, so don’t wait!
What does the ticket include?
Your ticket includes:
Access to all keynotes, panels, and workshops.
Lunch on both days.
Networking opportunities.
Optional service project on Day 2.
How do I contact the event organizers?
If you have any questions, reach out to our team at bryan@disruptiveuniversity.com
WHAT DOES IT
WE HELP PEOPLE GET UNSTUCK
JOIN THE WAITLIST IF YOU WANT TO GET UNSTUCK NOW
Honesty. That question was the one that hit hardest, and I think easily in the most common sense areas, I am an honest person. In other areas that I have yet to truly explore with myself, am I honest? Am I honest to who I am? Why or why not? What is the reason for that dishonesty or that discomfort? That was a huge wakeup call. I realize there are lots of difficult questions I need to explore.
Tiere Dow, Executive Assistant
Whatever I’m spending my time on will be much more enjoyable if I view it as an awesome experience that I will learn from rather than focusing on the outcome or “completing” whatever it happens to be at the time
Nolan Haycock,
AE
After seeing people bravely share their difficulties, I feel motivated to continue striving forward despite life’s challenges. Additionally, it was a valuable exercise to remind myself of my reasons for pursuing my goals and to identify any obstacles preventing me from achieving them.
Adnan Younus,
Client Service Specialist
Closed Beta Launch: August 5th, 2024
The Disruptive University Beta is the best content and community for individuals to discover and live in alignment with their strengths, values, and unique abilities.
Joining Disruptive University makes it easier than ever to hit your personal and professional goals and make a greater impact in your community.
nd take action.
Within 30 days, you’ll experience a transformative personal breakthrough and have a clearer vision of who you are and where you’re going or your money back. Additionally, upon launch, receive unrestricted access to:
> The Disruptive University Community
> ALL the Disruptive University Course Modules & Assignments
> The Disruptive University Dashboard
> An Invite to The Authenticity Summit (only DU Certified Graduates Invited)
WHAT DO
+ Course 1: Authenticity Wins™
Learn how to apply the principles of awareness, honesty, and responsibility to pave your path to genuine breakthroughs. By making peace with the past and inhabiting your present, you will learn to embrace your strengths, values, and unique abilities to shape a compelling future.
+ Course 2: Shared Vision
Learn the practical skills of how to elevate your relationships by learning to see and appreciate people for who they are and not who you expect them to be while getting clear on your shared vision for your relationship moving forward.
+ Course 3: The Practice
Learn the process of renewal and the practices that keep you open to authentic adventures in life and business.
Adam Haining, CTO
SEE WHAT PEOPLE ARE SAYING ABOUT THE COURSE
I have grown a lot over my career, which I am grateful for, and I realize I have not grown as much as I’m able. There are many things I’ve neglected professionally and I have so much more to offer. DU helps me to better plan and prioritize the various aspects of my career and professional growth.
Elizabeth Young, Account Manager
My biggest breakthrough from Disruptive University- I need to stop moving from one problem to the next in both professional and personal life. Spend the time planning and looking at the big picture to make sure I’m progressing on goals rather than getting stuck in the day to day activities.
Allie Oates,
LCM Team Lead
I’m not living my life with the passion and sense of presence that life should be lived with. And not to be rude, but life simply isn’t as hard as I think it is. I have the space to do what I love. I have the space at work to work on the 20% that makes the 80%. I have the space to be charitable. My life is full of abundance and my scarcity mindset isn’t reality. DU has shown me that an authentic life is about the journey, not the destination.
Disruptive University empowers people to be authentic and experience transformative breakthroughs in their personal lives, careers and communities.
Best Authenticity Program in the World
DISRUPTIVE UNIVERSITY: WHERE AWARENESS, HONESTY, AND RESPONSIBILITY MEET
Being authentic means you're representing yourself truthfully. You can showcase who you are in a genuine way which builds trust with others which will foster long-term relationships.
AUTHENTICITY
BREAKTHROUGHS
Breakthroughs happen when we serve the present moment without judging the past or fearing the future. We teach our members to practice the principles of awareness, honesty and responsibility for any area where they’re feeling stuck or ready to create something new in their lives.
GROWTH
By helping people live in alignment with their strengths and values, we facilitate an environment of growth. At Disruptive University, we empower individuals to clarify their vision to deliver breakthrough results in their lives.
Unlocking access to the right resources and relationships accelerates personal and professional growth and amplifies community impact. Through Disruptive University, you’ll build lifelong relationships with a community of authentic individuals, attend invitation-only events with thought leaders, and gain access to our exclusive content and benefits.
EXCLUSIVITY
We accelerate and amplify the impact authentic people have in their communities. Our Disruptive Caring initiative empowers others with the funds and support they need to lead impactful projects in their communities and have opportunities to participate in other meaningful community and humanitarian projects throughout the world.
IMPACT
Jake Baadsgaard
Jake Baadsgaard is the founder and CEO of Disruptive Advertising, a top-performance marketing agency that has generated over $150 million in revenue with a team of 160 employees. Known for his leadership and entrepreneurial success, Jake has been featured in publications like Forbes, Entrepreneur, and Search Engine Journal.
CEO @ DISRUPTIVE
ARE YOU READY TO EMBRACE YOUR MOST AUTHENTIC SELF?
We only have 50 spots left for beta enrollment, see if you’re qualified. Experience personal breakthroughs, accelerate professional growth, and amplify your community impact by participating in the Disruptive University Beta Launch.
Brandt Whiting, President of 8020 Digital
SAVE YOUR SEAT
Honesty. That question was the one that hit hardest, and I think easily in the most common sense areas, I am an honest person. In other areas that I have yet to truly explore with myself, am I honest? Am I honest to who I am? Why or why not? What is the reason for that dishonesty or that discomfort? That was a huge wakeup call. I realize there are lots of difficult questions I need to explore.
Tiere Dow, Executive Assistant
Attention: Disruptive University Beta is a 6-month program. For whatever is left in your professional development budget, here's what you can exepect.
Enroll in the beta starting Aug 5, 2024
DISRUPTIVE UNIVERSITY: 6 MONTHS FULL OF BREAKTHROUGHS
Jonni Gray, Marketer
"I realize how much I've truly been playing more of a devil in my own mind, rather than an angel. I haven't been valuing myself, my dreams, or my goals - instead, I've continued to feed my mind with reasons why I'm invaluable, why my dreams are out of reach, why I'm not reaching my goals. I'm excited to do the work to get to a point where I am my biggest cheerleader - making the best version of myself that then pours over to be the best wife, friend, daughter, co-worker, etc. to those around me."
GROWTH
Disruptive University is a 6-month personal and professional development program. Here's what you can expect.
ENROLLMENT CLOSES: TBD, 2024
Attention: Disruptive University Beta is a 6-month program. For $150 a month from your professional development budget, here's what you can expect.
Enroll in the beta starting Aug 5, 2024
OF BREAKTHROUGHS
Jonni Gray, Marketer
"I realize how much I've truly been playing more of a devil in my own mind, rather than an angel. I haven't been valuing myself, my dreams, or my goals - instead, I've continued to feed my mind with reasons why I'm invaluable, why my dreams are out of reach, why I'm not reaching my goals. I'm excited to do the work to get to a point where I am my biggest cheerleader - making the best version of myself that then pours over to be the best wife, friend, daughter, co-worker, etc. to those around me."
GET STARTED
Once accepted, confirm your payment plan.
Begin the course TBD
1
FOLLOW THESE 3 STEPS
Receive a custom graduation gift upon completion of the beta program, including your own recorded growth story and Disruptive University Dashboard
Priceless authenticity and business mentorship from Jake and other members of the Executive Team at Disruptive Advertising
Membership & access to a tight-knit peer group for greater accountability and accelerated personal and professional development
Full access to Disruptive University. This is also your last chance for a VIP invite for the Authenticity Wins Summit in Q2 of 2025
LOOK AT ALL THE VALUE YOU GET AS A DU BETA TESTER
IT'S EASY TO
NORMALLY COST?
As a Disruptive Advertising employee, you have the opportunity to receive everything listed under Status Quo Disruptor and The Disruptive Marketer by simply committing your remaining professional development budget for the year to DU. That's right, a $10,000 value for only your remaining PD dollars.
(Starting January 1st, 2025, the DA access will cost $150/month from personal development budget)
DISRUPTIVE UNIVERSITY:
6 MONTHS FULL
Exclusive DU Network
Unlock membership to a tight-knit peer group of other business owners for greater accountability and accelerated personal and professional development. Enjoy weekly meetings and quarterly specialized courses to help you on your growth journey.
Monthly Challenges
Participate in monthly challenges designed to push you in all the right ways (while still having the best time of your life). Past challenges have included service projects, digital detoxes, exercise, etc.
Epic Deliverables
Receive a custom graduation gift upon completion of the program, including your own Disruptive University Dashboard which showcases your recorded growth stories and hero’s journey roadmap.
Punch your ticket to the exclusive Authenticity Wins™ Summit taking place in Q2 of 2025 in the beautiful Utah mountains. Experience unprecedented access to inspiring keynote speakers, transformational breakout sessions, and invaluable networking opportunities.
Inaugural Event:
Authenticity Wins™
Summit
We only want individuals who are ready to heed the call to adventure
Get ready for transformational growth for yourself and your business
> BY GRADUATION, YOU’LL EXPERIENCE A TRANSFORMATIVE PERSONAL BREAKTHROUGH AND HAVE A CLEARER VISION OF WHO YOU ARE AND WHERE YOUR BUSINESS IS GOING OR YOUR MONEY BACK.
YOU GET?
6 MONTHS OF
3
2
"There is strength in this community at DU. I feel more focused on my why, because I’ve been able to spend the time identifying it to its core through the help of module 1. I am very hopeful with the help of this community and my level of commitment, we will be able to move forward."
Brandt Whiting, President of 8020 Digital
"It is so easy to get caught up in all sorts of activities and lose the focus of progressing and developing around my WHY. This was a wonderful wakeup call for me. I want that Authenticity on a consistent basis in my life. I am not living my best life without it and I am not as Authentic as I want to be."
John Covey, Leadership Development Executive
"Disruptive University came at a perfect time for me to figure out exactly what I wanted out of life, especially for my career. It gave me the courage and confidence to pursue my business full-time and dive in with two feet. I haven’t looked back since!"
Kyle Rutledge, CEO & Founder of Gradari
HEED THE
CALL TO
ADVENTURE
Transform Your Business
Learn how to discover and articulate your vision for your business and to translate that vision to strategy. Learn how to support your team in developing the right strategy complimentary to your vision. Learn how to determine and stay focused on the things that matter most in your business.
Discover how to attract, develop, and retain top talent that is passionate about your business.
Collaborate With Jake
Business owners are personally led and facilitated by Jake Baadsgaard, CEO and Founder of Disruptive Advertising and Disruptive University. Also, enjoy complimentary spousal support for your significant other led by Teresa Baadsgaard.
Unlock access to the beautiful Disruptive office space in Pleasant Grove, Utah. And enjoy an exclusive 3 day 2 night retreat separate from the Authenticity Wins™ summit (travel not included)
Unlock Opportunity
Participate in a peer network of other business owners for emotional support, inspiration, and comradery.
Become eligible for Authentic Partner status with Disruptive Advertising, receiving hand-picked leads, recommendations, and referrals from our marketing team and client network.
In your Vision, Strategy, and Execution.
April 24-25, 2025 in Lehi, Utah
WHAT IS THE AUTHENTICITY WINS SUMMIT?
WHO IS IT FOR?
Are you:
> Missing your marketing goals?
> Stuck in your career?
> Disconnected from the brands you market?
> Scared to make a big move in your business?
> STUCK?
> WHO'S SPEAKING?
Jim Ferrell
BESTSELLING AUTHOR | WITHII FOUNDING PARTNER
Jim co-founded Withiii after leading the Arbinger Institute to global prominence in leadership consulting. He authored Leadership and Self-Deception and The Anatomy of Peace, along with The Outward Mindset and contributions to Ken Blanchard’s Servant Leadership in Action.
A sought-after thought leader, Jim has worked with top organizations like Apple, Microsoft, Nike, and the U.S. government, specializing in leadership, culture change, and conflict resolution. A Yale Law graduate, he practiced at Latham & Watkins and serves on multiple advisory boards.
Outside work, Jim enjoys cycling, golf, and reading multiple books at once.
>WHAT YOU'LL WALK AWAY WITH...
Gain a deeper understanding of what it means to be authentic in your personal lives, relationship, and in business.
Unlock Your Authentic Self
Breakthrough Fears
Accelerate Growth
Identify and overcome a fear that is limiting your personal, business, and relationship growth.
Create a clear, motivating vision for your life and relationships—and the plan to execute it.
UNLOCK AUTHENTICITY
A 2-Day Practical Summit for Business Leaders Ready to Level UP.
©2025 Disruptive University
AUTHENTICITY WINS SUMMIT
IN LIFE & BUSINESS
Carol Tuttle is a teacher, speaker, energy healer, best-selling author of ten books, and pioneer in the field of personal development. For over 25 years, she has supported millions worldwide with her life-changing books and online courses. She sees humanity shifting to a higher consciousness and feels called to help people create more intentional lives and fulfilling relationships.
Carol Tuttle
BESTSELLING AUTHOR
Matt Townsend has spent 30+ years helping individuals, couples, and organizations master communication and connection. A former Franklin Covey presenter and KSL TV contributor, he’s shared his expertise with thousands, from Fortune 500 companies to families seeking stronger relationships.
Dr. Matt Townsend
FOUNDER OF THE TOWNSEND RELATIONSHIP CENTER
Begin Your Legacy
Start building the legacy you want to leave through intentional living.
Exclusive Content and Community
Access private content, community, and swag only for 2025 attendees.
This is not just another business event- it's a transformational experience.
We will equip every attendee with a deeper understanding of what it means to be authentic and help them achieve greater clarity in their personal lives, most important relationships, and work.