Jonni Gray, 
Sr. Account Manager

ACCELERATE PERSONAL AND PROFESSIONAL BREAKTHROUGHS WITH DISRUPTIVE UNIVERSITY

I realize how much I've truly been playing more of a devil in my own mind, rather than an angel. I haven't been valuing myself, my dreams, or my goals - instead, I've continued to feed my mind with reasons why I'm invaluable, why my dreams are out of reach, why I'm not reaching my goals. I'm excited to do the work to get to a point where I am my biggest cheerleader - making the best version of myself that then pours over to be the best wife, friend, daughter, co-worker, etc. to those around me.

John Covey, 
Leadership Development Executive

How good it felt to be completely honest with myself with no judgment. Asking myself "why" I felt a certain way at least 5 times really is quite uncomfortable but it is such a good practice that I want to continue doing because it helped me get to the root cause of how I'm truly feeling about different things!

Taylor Saviano, SME

A renewed commitment to live my WHY. It is so easy to get caught up in all sorts of activities and lose the focus of progressing and developing around my WHY. This was a wonderful wakeup call for me.

Another area from module 1 that was very impactful is my honesty. Am I honest with myself, am I listening to my inner conscience that can guide me. I want that Authenticity on a consistent basis in my life. I am not living my best life without it and I am not as Authentic as I want to be.

Chad de Lisle, 
VP of Marketing

There is strength in this community at DU. I feel more focused on my why, because I’ve been able to spend the time identifying it to its core through the help of module 1. I am very hopeful with the help of this community and my level of commitment, we will be able to move forward.

I finally saw through the deception in my mind. I saw how I have long felt afraid to succeed. That I have used doubt to protect myself. That I would predict failure so that when failure arrived I could say, "SEE. I told you so." I finally see that in predicting failure, I manifested failure in my life. That I'm complicit in all of the areas of stagnation & decay which thwarted me in the past year.

I'm awake to this deceit now. And I'm watching for it.

Find Your Breakthrough Today

> BE YOU AT DU

Through Disruptive University, you’ll build lifelong relationships with a community of authentic marketers, attend invitation-only events with thought leaders, and gain access to our exclusive content and benefits. By being an active part of this community, you’ll be elevating your life and the lives of others.

+ Access Exclusive Content and Community

+ Clarify Your Vision and Commit To Your Strategy

Use the courses at Disruptive University to clarify who you are, where you’re at, and where you’re going. When you get clear on what matters most you’ll create unstoppable momentum in your life. You’ll learn to tap into your inner knowing and trust the wisdom you find there.

+ Achieve Breakthrough Results

Our Disruptive University program consistently results in personal and professional breakthroughs by teaching our members to practice the principles of awareness, honesty and responsibility for any area where they’re feeling stuck or ready to create something new in their lives.

+ Amplify Your Community Impact

Our Disruptive Caring initiative empowers individuals with the funds and support they need to lead impactful projects in their communities and have opportunities to participate in other meaningful community and humanitarian projects throughout the world.

Are you feeling lost or stuck in your life?

A COMMON STORY

WE WILL HELP YOU STOP PUTTING OFF TAKING ACTION AND MAKE REAL CHANGE.

Do you find yourself living and working outside your strengths and values?

Are you lacking vision and a deeper connection to your ‘why’?

Does something feel off, but you don’t know how to explain or change it?

Many people find themselves trapped in careers and relationships that seem robotic, devoid of fulfillment and authenticity. It’s a common story: You’re stuck. Life isn’t giving you a chance to truly engage with your passions or deeper meanings. Each day feels the same as the last and after all the repetitive patterns you’re finally ready to be authentic to YOU. 

WHAT DOES IT

WE HELP PEOPLE GET UNSTUCK

JOIN THE WAITLIST IF YOU WANT TO GET UNSTUCK NOW

Honesty. That question was the one that hit hardest, and I think easily in the most common sense areas, I am an honest person. In other areas that I have yet to truly explore with myself, am I honest? Am I honest to who I am? Why or why not? What is the reason for that dishonesty or that discomfort? That was a huge wakeup call. I realize there are lots of difficult questions I need to explore.

Tiere Dow, Executive Assistant

Whatever I’m spending my time on will be much more enjoyable if I view it as an awesome experience that I will learn from rather than focusing on the outcome or “completing” whatever it happens to be at the time

Nolan Haycock, 
AE

After seeing people bravely share their difficulties, I feel motivated to continue striving forward despite life’s challenges. Additionally, it was a valuable exercise to remind myself of my reasons for pursuing my goals and to identify any obstacles preventing me from achieving them.

Adnan Younus, 
Client Service Specialist

Get Unstuck Today

Closed Beta Launch: August 5th, 2024

The Disruptive University Beta is the best content and community for individuals to discover and live in alignment with their strengths, values, and unique abilities.

Joining Disruptive University makes it easier than ever to hit your personal and professional goals and make a greater impact in your community.

nd take action. 

Within 30 days, you’ll experience a transformative personal breakthrough and have a clearer vision of who you are and where you’re going or your money back. Additionally, upon launch, receive unrestricted access to:

Join The Waitlist

> The Disruptive University Community

> ALL the Disruptive University Course Modules & Assignments

> The Disruptive University Dashboard

> An Invite to The Authenticity Summit (only DU Certified Graduates Invited)

WHAT DO

+ Course 1:  Authenticity Wins

Learn how to apply the principles of awareness, honesty, and responsibility to pave your path to genuine breakthroughs. By making peace with the past and inhabiting your present, you will learn to embrace your strengths, values, and unique abilities to shape a compelling future.

+ Course 2:  Shared Vision

Learn the practical skills of how to elevate your relationships by learning to see and appreciate people for who they are and not who you expect them to be while getting clear on your shared vision for your relationship moving forward.

+ Course 3:  The Practice

Learn the process of renewal and the practices that keep you open to authentic adventures in life and business.

Adam Haining, CTO

SEE WHAT PEOPLE ARE SAYING ABOUT THE COURSE

I have grown a lot over my career, which I am grateful for, and I realize I have not grown as much as I’m able. There are many things I’ve neglected professionally and I have so much more to offer. DU helps me to better plan and prioritize the various aspects of my career and professional growth.

Elizabeth Young, Account Manager

My biggest breakthrough from Disruptive University- I need to stop moving from one problem to the next in both professional and personal life. Spend the time planning and looking at the big picture to make sure I’m progressing on goals rather than getting stuck in the day to day activities.

Allie Oates, 
LCM Team Lead

I’m not living my life with the passion and sense of presence that life should be lived with. And not to be rude, but life simply isn’t as hard as I think it is. I have the space to do what I love. I have the space at work to work on the 20% that makes the 80%. I have the space to be charitable. My life is full of abundance and my scarcity mindset isn’t reality. DU has shown me that an authentic life is about the journey, not the destination.

Disruptive University empowers people to be authentic and experience transformative breakthroughs in their personal lives, careers and communities. 

Best Authenticity Program in the World

DISRUPTIVE UNIVERSITY:  WHERE AWARENESS, HONESTY, AND RESPONSIBILITY MEET

Being authentic means you're representing yourself truthfully. You can showcase who you are in a genuine way which builds trust with others which will foster long-term relationships.

AUTHENTICITY

BREAKTHROUGHS

Breakthroughs happen when we serve the present moment without judging the past or fearing the future. We teach our members to practice the principles of awareness, honesty and responsibility for any area where they’re feeling stuck or ready to create something new in their lives.

GROWTH

By helping people live in alignment with their strengths and values, we facilitate an environment of growth. At Disruptive University, we empower individuals to clarify their vision to deliver breakthrough results in their lives.

Unlocking access to the right resources and relationships accelerates personal and professional growth and amplifies community impact. Through Disruptive University, you’ll build lifelong relationships with a community of authentic individuals, attend invitation-only events with thought leaders, and gain access to our exclusive content and benefits.

EXCLUSIVITY

We accelerate and amplify the impact authentic people have in their communities. Our Disruptive Caring initiative empowers others with the funds and support they need to lead impactful projects in their communities and have opportunities to participate in other meaningful community and humanitarian projects throughout the world.

IMPACT

Learn More About DU

Jake Baadsgaard, 

"Authenticity Wins"

Jake reminded us that authenticity isn’t about what we do—it’s about who we are. We rediscover our authenticity through a powerful framework: awareness, honesty, and responsibility. Your past struggles are your greatest assets, and the only way forward is through them. 

CEO @ DISRUPTIVE


ARE YOU READY TO EMBRACE YOUR MOST AUTHENTIC SELF?

We only have 50 spots left for beta enrollment, see if you’re qualified. Experience personal breakthroughs, accelerate professional growth, and amplify your community impact by participating in the Disruptive University Beta Launch.

Join The Waitlist

Brandt Whiting, President of 8020 Digital

WANT MORE?

Honesty. That question was the one that hit hardest, and I think easily in the most common sense areas, I am an honest person. In other areas that I have yet to truly explore with myself, am I honest? Am I honest to who I am? Why or why not? What is the reason for that dishonesty or that discomfort? That was a huge wakeup call. I realize there are lots of difficult questions I need to explore.

Tiere Dow, Executive Assistant

Attention: Disruptive University Beta is a 6-month program. For whatever is left in your professional development budget, here's what you can exepect.

Enroll in the beta starting Aug 5, 2024

DISRUPTIVE UNIVERSITY: 6 MONTHS FULL OF BREAKTHROUGHS

Jonni Gray, Marketer

"I realize how much I've truly been playing more of a devil in my own mind, rather than an angel. I haven't been valuing myself, my dreams, or my goals - instead, I've continued to feed my mind with reasons why I'm invaluable, why my dreams are out of reach, why I'm not reaching my goals. I'm excited to do the work to get to a point where I am my biggest cheerleader - making the best version of myself that then pours over to be the best wife, friend, daughter, co-worker, etc. to those around me."

GROWTH

Disruptive University is a 6-month personal and professional development program. Here's what you can expect.

Apply Now

ENROLLMENT CLOSES: TBD, 2024

Apply To Business Owners Course

Attention: Disruptive University Beta is a 6-month program. For $150 a month from your professional development budget, here's what you can expect.

Enroll in the beta starting Aug 5, 2024

OF BREAKTHROUGHS

Jonni Gray, Marketer

"I realize how much I've truly been playing more of a devil in my own mind, rather than an angel. I haven't been valuing myself, my dreams, or my goals - instead, I've continued to feed my mind with reasons why I'm invaluable, why my dreams are out of reach, why I'm not reaching my goals. I'm excited to do the work to get to a point where I am my biggest cheerleader - making the best version of myself that then pours over to be the best wife, friend, daughter, co-worker, etc. to those around me."

GET STARTED

Once accepted, confirm your payment plan.

Begin the course TBD

1

FOLLOW THESE 3 STEPS

Receive a custom graduation gift upon completion of the beta program, including your own recorded growth story and Disruptive University Dashboard

Priceless authenticity and business mentorship from Jake and other members of the Executive Team at Disruptive Advertising

Membership & access to a tight-knit peer group for greater accountability and accelerated personal and professional development

Full access to Disruptive University. This is also your last chance for a  VIP invite for the Authenticity Wins Summit  in Q2 of 2025

LOOK AT ALL THE VALUE YOU GET AS A DU BETA TESTER

IT'S EASY TO

NORMALLY COST?

As a Disruptive Advertising employee, you have the opportunity to receive everything listed under Status Quo Disruptor and The Disruptive Marketer by simply committing your remaining professional development budget for the year to DU. That's right, a $10,000 value for only your remaining PD dollars.

(Starting January 1st, 2025, the DA access will cost $150/month from personal development budget)


DISRUPTIVE UNIVERSITY:

6 MONTHS FULL

Exclusive DU Network

Unlock membership to a tight-knit peer group of other business owners for greater accountability and accelerated personal and professional development. Enjoy weekly meetings and quarterly specialized courses to help you on your growth journey.

Monthly Challenges

Participate in monthly challenges designed to push you in all the right ways (while still having the best time of your life). Past challenges have included service projects, digital detoxes, exercise, etc.

Epic Deliverables

Receive a custom graduation gift upon completion of the program, including your own Disruptive University Dashboard which showcases your recorded growth stories and hero’s journey roadmap.

Punch your ticket to the exclusive Authenticity Wins™ Summit taking place in Q2 of 2025 in the beautiful Utah mountains. Experience unprecedented access to inspiring keynote speakers, transformational breakout sessions, and invaluable networking opportunities.

Inaugural Event:

Authenticity Wins

Summit

We only want individuals who are ready to heed the call to adventure

Get ready for transformational growth for yourself and your business 

> BY GRADUATION, YOU’LL EXPERIENCE A TRANSFORMATIVE PERSONAL BREAKTHROUGH AND HAVE A CLEARER VISION OF WHO YOU ARE AND WHERE YOUR BUSINESS IS GOING OR YOUR MONEY BACK.

YOU GET?

6 MONTHS OF 

3

2

Apply To The Business Owner Course

"There is strength in this community at DU. I feel more focused on my why, because I’ve been able to spend the time identifying it to its core through the help of module 1. I am very hopeful with the help of this community and my level of commitment, we will be able to move forward."

Brandt Whiting, President of 8020 Digital

"It is so easy to get caught up in all sorts of activities and lose the focus of progressing and developing around my WHY. This was a wonderful wakeup call for me. I want that Authenticity on a consistent basis in my life. I am not living my best life without it and I am not as Authentic as I want to be."

John Covey, Leadership Development Executive

"Disruptive University came at a perfect time for me to figure out exactly what I wanted out of life, especially for my career. It gave me the courage and confidence to pursue my business full-time and dive in with two feet. I haven’t looked back since!"

Kyle Rutledge, CEO & Founder of Gradari

HEED THE 

CALL TO

ADVENTURE

Transform Your Business

Learn how to discover and articulate your vision for your business and to translate that vision to strategy. Learn how to support your team in developing the right strategy complimentary to your vision. Learn how to determine and stay focused on the things that matter most in your business.

Discover how to attract, develop, and retain top talent that is passionate about your business. 


Collaborate With Jake

Business owners are personally led and facilitated by Jake Baadsgaard, CEO and Founder of Disruptive Advertising and Disruptive University. Also, enjoy complimentary spousal support for your significant other led by Teresa Baadsgaard.

Unlock access to the beautiful Disruptive office space in Pleasant Grove, Utah. And enjoy an exclusive 3 day 2 night retreat separate from the Authenticity Wins™ summit (travel not included)


Unlock Opportunity

Participate in a peer network of other business owners for emotional support, inspiration, and comradery. 

Become eligible for Authentic Partner status with Disruptive Advertising, receiving hand-picked leads, recommendations, and referrals from our marketing team and client network.

In your Vision, Strategy, and Execution.

Apply Now

WATCH THE KEYNOTES

Jim Ferrell,

"You + We"

BESTSELLING AUTHOR | WITHII FOUNDING PARTNER

Jim shared that authenticity alone isn't enough—it's the space between two authentic individuals that creates. Using the metaphor of water (H₂O), he showed how meaningful connection is formed when different people stay true to themselves but come together to form something greater.


WATCH THE WORKSHOPS

THE BEGINNING OF SOMETHING BIGGER

200+ Leaders Rediscovered Their Authenticity. Now It’s Your Turn.

Follow Our Newsletter

©2025 Disruptive University

Ready for Your Next Breakthrough?Take Our Breakthrough Assessment

AUTHENTICITY WINS SUMMIT 2025

Carol introduced Energy Profiling, a tool to discover your true nature based on movement, not personality. Most people are conditioned away from their essence and reclaiming it brings ease, confidence, and alignment in life and business.

Carol Tuttle

"Unlocking Your True Nature"

BESTSELLING AUTHOR 


Matt brought laughter and depth as he broke down why most of our relationship struggles aren’t personal—they’re universal. Through humor, stories, and powerful truth bombs, he showed that what we really want in life (love, safety, belonging) is intangible—and it lives in “the space between” us. His message: fix that space, and you unlock authentic connection, at home and at work.

Dr. Matt Townsend

"The Space Between"

FOUNDER OF THE TOWNSEND RELATIONSHIP CENTER

READY FOR YOUR NEXT BREAKTHROUGH?

Take the Breakthrough AssessmentLearn More About Disruptive University

Presented by:

Teresa Baadsgaard

AUTHENTIC RELATIONSHIPS AT HOME

In this hands-on workshop, Teresa showed how Carol Tuttle’s Energy Profiling can radically improve communication and connection in your closest relationships. Using dogs (yes, real dogs) to demonstrate energy types, she helped attendees recognize frustration not as failure—but as unmet values. Her takeaway? You don’t need to fix people—you need to understand how they move, love, and lead.

Jake Baadsgaard

AUTHENTIC RELATIONSHIPS IN BUSINESS

In this workshop, Jake got real about the trap of chasing success by pretending to be someone else. He taught attendees how to use energy profiling and the Working Genius model to build businesses and teams that align with who they actually are—not who they think they should be. The result? More clarity, better collaboration, and a calendar that fuels your purpose.

Katey Connell

FINDING YOUR PERSONAL VISION

Katey lit the room up with truth and tools for anyone who feels stuck or uncertain. She showed how excuses and limiting beliefs quietly kill vision—and taught us how to replace them with bold action, rewired beliefs, and a renewed sense of purpose using the ikigai framework. Her mic-drop reminder: You’re not waiting for clarity. You’re waiting for courage.